High Roller takes ROLR prediction markets live with Crypto.com event contracts

High Roller Technologies (NYSE: ROLR) announced the commercial launch of its real-money prediction markets platform, ROLR, on October 21, 2026, opening access to eligible U.S. customers after an invitation-only beta that began September 15, 2026.

High Roller expects the prediction markets business to start producing revenue in Q4 2026.

ROLR is available through desktop and mobile browsers at ROLR.com, and dedicated iOS and Android apps are planned, pending app store approvals.

Both access and contract availability depend on applicable eligibility requirements and geographic restrictions.

How the platform works

The move takes High Roller into the U.S. prediction markets business for the first time, giving customers access to event-based contracts from Crypto.com | Derivatives North America (CDNA).

On ROLR, eligible users can browse markets, trade contracts tied to real-world outcomes and manage their positions on a dedicated consumer platform.

High Roller said ROLR US LLC, its wholly owned subsidiary, is a registered guaranteed introducing broker and a National Futures Association member, operating under a guarantee agreement from OG Markets US, Inc., which does business as Crypto.com FCM.

Crypto.com FCM carries customer accounts introduced through ROLR; ROLR US LLC itself does not hold customer funds.

The platform’s technology is provided under an exclusive license and development agreement between High Roller and mrkts.com, covering source code licensing, connectivity to Crypto.com services and CDNA, and payments and compliance functionality.

High Roller itself owns the customer-facing ROLR application.

Beta testing

The September 15 closed beta was designed to evaluate the platform’s customer experience and operating infrastructure in a controlled live environment.

Areas examined included account registration, identity verification and geolocation; funding and withdrawals; market discovery, order entry and trading; position management and settlement; and customer service.

Young on the launch

Chief Executive Officer Seth Young called the full commercial launch a “defining milestone” for High Roller, adding that the goal is an intuitive customer experience that makes prediction markets accessible and engaging, and that High Roller’s experience operating real-money consumer platforms gives it a strong foundation for building the business.

Young called the launch “the starting point for building lasting customer relationships and growing the ROLR platform” and said High Roller is backing it with a marketing plan aimed at introducing ROLR to relevant audiences and turning that interest into active participation.

Priorities include continually improving the product and executing a disciplined customer-acquisition strategy.

Marketing and NEXTPredict sponsorship

The launch is backed by High Roller’s previously announced marketing and distribution relationships with Lines.com, Forever Network and Leverage Game Media; management believes they give access to established digital audiences.

SpikeUp Media will also handle performance marketing and direct customer acquisition for the launch.

High Roller also announced on October 19, 2026 that ROLR is a Diamond level sponsor of NEXTPredict 2026, a prediction markets summit scheduled for October 22–23, 2026 at Hudson Yards in New York City.

Chief Business Officer Flip Pidot is scheduled to join an October 23 panel debating which party will control the Senate after the midterms, a debate centered on one prediction-market contract.

The announced speaker lineup includes executives from Kalshi, Polymarket, DraftKings, Robinhood and Crypto.com, along with representatives of major financial institutions and media organizations.

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